Skip to content
The ParkPass team at the Booking.com Booking Cares Fund program

Our Story

ParkPass launched in 2019 with support from Booking.com’s Booking Cares Fund to solve overcrowding in Western Canada’s parks. Since then, our simple reservation tool has evolved into a flexible platform that manages bookings, capacity tracking and guest communications across campgrounds, recreation centres, ski resorts, festivals and more. We’ve added features like live-capacity alerts, dynamic waitlists and integrated payment processing, but our focus remains on an easy setup and clear, dependable support. Today, organizations of all sizes use ParkPass to streamline operations and keep their visitors coming back—while spending less time juggling systems and more time crafting memorable experiences.

Our Advisors

Leaders in conservation, tourism and technology.

  • Portrait of Alan Latourelle

    Alan Latourelle

    Special Advisor / CEO of Parks Canada (2002-2015), Order of Canada (2018)

  • Portrait of Rochelle Turner

    Rochelle Turner

    Special Advisor / Director of Research at the World Travel and Tourism Council, and current Head of Research & Insight at MaCher USA

  • Portrait of Maike Lieverscheidt

    Maike Lieverscheidt

    Special Advisor / Global Change Manager at Booking.com, former senior manager at Expedia Inc. and Yahoo

  • Portrait of Lindsay Young

    Lindsay Young

    Special Advisor / Team Lead at New Zealand Department of Conservation

  • Portrait of Rachel Dodds

    Rachel Dodds

    Special Advisor / Internationally acclaimed expert on sustainable tourism; Professor, Toronto Metropolitan University

  • Portrait of Helen Oakley

    Helen Oakley

    Security & Compliance Officer

Ready to see ParkPass in action?

Book a personalized demo. We'll show your kind of operation running on ParkPass.