Our Story
ParkPass launched in 2019 with support from Booking.com’s Booking Cares Fund to solve overcrowding in Western Canada’s parks. Since then, our simple reservation tool has evolved into a flexible platform that manages bookings, capacity tracking and guest communications across campgrounds, recreation centres, ski resorts, festivals and more. We’ve added features like live-capacity alerts, dynamic waitlists and integrated payment processing, but our focus remains on an easy setup and clear, dependable support. Today, organizations of all sizes use ParkPass to streamline operations and keep their visitors coming back—while spending less time juggling systems and more time crafting memorable experiences.
Our Advisors
Leaders in conservation, tourism and technology.
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Alan Latourelle
Special Advisor / CEO of Parks Canada (2002-2015), Order of Canada (2018)
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Rochelle Turner
Special Advisor / Director of Research at the World Travel and Tourism Council, and current Head of Research & Insight at MaCher USA
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Maike Lieverscheidt
Special Advisor / Global Change Manager at Booking.com, former senior manager at Expedia Inc. and Yahoo
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Lindsay Young
Special Advisor / Team Lead at New Zealand Department of Conservation
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Rachel Dodds
Special Advisor / Internationally acclaimed expert on sustainable tourism; Professor, Toronto Metropolitan University
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Helen Oakley
Security & Compliance Officer
Ready to see ParkPass in action?
Book a personalized demo. We'll show your kind of operation running on ParkPass.