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What can you do with ParkPass?

Ticketing & revenue

Sell Tickets & Add-Ons

  • Show the right tickets at the right time.

    Automatically display the right options (like fall tours or weekend family passes) based on timing and availability.

  • Turn every booking into a bigger sale.

    Offer rentals, food, parking or premium add-ons at checkout. They ride the same booking. No extra work for staff.

  • Keep crowds in check, automatically.

    Set limits by time, group or location. Hold back spots for walk-ins and smooth out peak days.

  • Handle exceptions like they were built in.

    Early access for members, auto-reserved staff spots, blocked partner inventory, low-stock alerts, all automatic.

Entry & access

Automate Entry & Access

  • License Plate Recognition

    Use your existing IP cameras or mobile devices as license plate readers. No special hardware required.

  • Gate + Barrier Integration

    Trigger entry gates and parking arms automatically when a valid reservation or plate is detected.

  • Tap & Scan Access

    Visitors tap, scan, or show a code to enter: no paper tickets, no staffed lane.

  • Point-of-Sale Access Sync

    Take on-site payments and grant instant access through integrated terminals.

A visitor scanning a QR code on their phone at a park entrance

Data & insights

Track Everything in Real Time

  • Built-In Reports

    See who's coming, what they're booking, and how your inventory is performing. No spreadsheets.

  • Export-Friendly Data

    Download clean, structured data anytime for finance, staffing or seasonal planning.

  • Power BI & Dashboard Integration

    Feed live ParkPass data into Power BI or your own dashboards, across all your properties.

  • Custom Alerts & Metrics

    Get notified when inventory dips, demand spikes, or a KPI you set is hit.

ParkPass live dashboard showing visitor counts, group breakdowns and a visitor heat map

Guest communications

Stay Connected to Your Visitors

  • Automated Messaging

    Pre-trip reminders, welcome emails and post-visit surveys, triggered by reservation timing.

  • Live Chat

    Answer questions in real time, whether guests are planning a trip or already on-site.

  • SMS Alerts

    Push urgent messages (weather warnings, missing child alerts, live updates) to any guest group instantly.

The ParkPass new message wizard, choosing whether a guest message sends on a recurring schedule or as a one-time broadcast, and whether it is delivered by SMS or email

What about changes and cancellations?

Between 5% and 20% of visitors change their reservation: more people, a different time, a refund, a typo to fix.

They handle it themselves from the link in their confirmation email. No call to your service desk. Staff can step in from the admin side when someone needs help, backed by a toll-free line and 24/7 technical support.

Ready to see ParkPass in action?

Book a personalized demo. We'll show your kind of operation running on ParkPass.