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What we offer

What can you do with ParkPass?

Everything you need to sell, admit, understand and delight your visitors — without stitching together half a dozen tools.

Orcheza AI

Book Everything by Chat, Powered by AI

ParkPass runs on Orcheza, our AI operations layer. Visitors get a concierge; your team gets a data analyst — both on duty 24/7.

  • Conversational booking, end to end.

    Guests reserve tickets, parking, rentals and add-ons in one natural conversation — and change or cancel the same way, no forms or phone queues.

  • AI insights in plain language.

    Ask "which time slots sell out first in August?" and get instant answers, forecasts and trends straight from your live booking data.

  • Anomalies caught before they cost you.

    Demand spikes, unusual refund patterns and low inventory are flagged automatically, with suggested actions your team can approve in one click.

  • Compliant by design.

    AI features run inside the same PCI DSS & SOC 2 compliant platform as everything else — full audit trails, no guest data leaving your environment.

Ticketing & revenue

Sell Tickets & Add-Ons

  • Show the right tickets at the right time.

    Automatically display the right options — like fall tours or weekend family passes — based on timing and availability.

  • Turn every booking into a bigger sale.

    Add value at checkout with optional rentals, food, parking or premium add-ons. ParkPass makes upsells seamless — no sales pressure, no extra work.

  • Keep crowds in check, automatically.

    Set limits by time, group or location. Hold back spots for last-minute visitors and smooth out peaks with flexible, real-time availability controls.

  • Handle exceptions like they were built in.

    Give early access to members, auto-reserve for staff, block partner spots, and get notified when inventory runs low — all without lifting a finger.

Entry & access

Automate Entry & Access

  • License Plate Recognition

    Use your existing IP cameras or mobile devices as license plate readers — no special hardware required.

  • Gate + Barrier Integration

    Trigger entry gates and parking arms automatically when a valid reservation or plate is detected.

  • Tap & Scan Access

    Let visitors tap, scan, or show a code to enter — no paper tickets or staff intervention needed.

  • Point-of-Sale Access Sync

    Take on-site payments and grant instant access through integrated terminals, without extra steps.

A visitor scanning a QR code on their phone at a park entrance

Data & insights

Track Everything in Real Time

Stay on top of what matters. ParkPass gives you detailed insights into sales, capacity, traffic patterns and more — with the flexibility to report your way.

  • Built-In Reports

    See who's coming, what they're booking, and how your inventory is performing — no spreadsheets needed.

  • Export-Friendly Data

    Download clean, structured data anytime for finance, staffing or seasonal planning.

  • Power BI & Dashboard Integration

    Connect your ParkPass data to Power BI or your preferred dashboard tools for live, visual tracking across all your properties.

  • Custom Alerts & Metrics

    Set thresholds and get notified when inventory dips, demand spikes, or custom KPIs are hit.

ParkPass live dashboard showing visitor counts, group breakdowns and a visitor heat map

Guest communications

Stay Connected to Your Visitors

  • Automated Messaging

    Send pre-trip reminders, welcome emails and post-visit surveys — automatically triggered based on reservation timing.

  • Live Chat

    Answer questions and guide visitors in real time, whether they're planning a trip or already on-site and need support.

  • SMS Alerts

    Send urgent messages instantly — like weather warnings, missing child alerts or real-time updates — to any guest group.

A mobile reservation confirmation with barcode, ready to scan at the gate

What about changes and cancellations?

You can expect anywhere between 5% and 20% of your visitors to make changes to their reservations — adding more people or services, changing times, requesting a refund or correcting contact details.

ParkPass makes it extremely easy for customers to manage their own bookings: they follow a link in their reservation confirmation email and make the change themselves, instead of calling or emailing your customer service team.

For customers who need assistance, ParkPass offers backend admin tools to manage existing reservations and make new ones. Telephone assistance can be offered via toll-free 1-800 number, and a dedicated ParkPass team is available 24/7 for Level Two technical support.

Ready to see ParkPass in action?

Discover how ParkPass can simplify ticketing, reservations, memberships and events — all in one platform. Book your personalized demo today.

Request a Demo (800) 727-7188